When we launch a new design project, the first question we always ask is: what's the human need behind it? By crafting a human story for every problem we're solving for, we can push past obvious solutions and get to innovative ideas. Human-centered design thinking pushes us to focus on what’s needed from a user’s perspective with what is technically feasible and economically realistic, inevitably leading to great products.
gtlogic's team was wonderful to work with. They were committed to understanding our needs and went above and beyond to solve our user experience challenges and deliver a great, intuitive, and all around beautiful product redesign.
Eduardo Nader, CEO
We begin by examining direct and indirect competitors from a product design perspective, in order to understand how they tackled industry-specific design problems, and identify their leading edge.
This approach creates human centered solutions by collecting user feedback, articulating them into user stories, and illustrating them in user flows.
During this step, the product begins to take form. This would involve a lot of back and forth as well as basic user testing. We sketch, discuss, vote, disrupt, and have some fun!
Interface elements are created by combining the wireframes with the branding guidelines, offering a consistent visual language throughout the product. The aim is to enhance the content by engaging users and building trust and interest.
Once the designs are well rounded, we can move onto adapting them to the different breakpoints. This step is crucial in defining which features could be simpler on smaller screens, and which features to completely omit. It allows us to understand the hierarchy of our content.
Usability testing will help us discover problems or bottlenecks in our designs. Iterative testing is a cyclical process of prototyping, testing, analyzing, and refining our product. Based on the results, changes and refinements are made, and tested again.